Essentials of Marketing: Theory and Practice for a Marketing Career

CN¥1,999.00
+ CN¥49.49 Shipping
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Essentials of Marketing: Theory and Practice for a Marketing Career

Essentials of Marketing: Theory and Practice for a Marketing Career

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Essentials of Marketing: Theory and Practice for a Marketing Career

CN¥1,999.00

Only 1 left in stock
+ CN¥49.49 Shipping

14-Day Returns Policy

Sold by:

CN¥1,999.00

Only 1 left in stock
+ CN¥49.49 Shipping

14-Day Returns Policy

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Description

Essentials of Marketing: Theory and Practice for a Marketing Career

This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is underpinned by six pillars which flow through each chapter: marketing ethics sustainability stakeholder engagement globalisation the power of new media and measuring success.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2022-09-29
  • Publisher / Label: Taylor & Francis Ltd
  • Author: David Brown (Newcastle Business School UK)
  • Number of Pages: 484
  • Fruugo ID: 344379045-754018231
  • ISBN: 9780367773410

Delivery & Returns

Dispatched within 6 days

  • STANDARD: CN¥49.49 - Delivery between Mon 09 February 2026–Fri 27 February 2026

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