Ethics In Social Marketing by Georgetown University Press Paperback

CN¥549.00
+ CN¥136.49 Shipping

Ethics In Social Marketing by Georgetown University Press Paperback

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Ethics In Social Marketing by Georgetown University Press Paperback

Ethics In Social Marketing by Georgetown University Press Paperback

  • Brand: Unbranded
Price: CN¥549.00
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CN¥549.00
+ CN¥136.49 Shipping

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Description

Ethics In Social Marketing by Georgetown University Press Paperback

Introduces students to the special moral and ethical burdens of social marketing, and challenges practitioners to address difficult issues that are easily minimized or avoided. This book focuses on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publisher / Label: Georgetown Universit
  • Author: Georgetown Universit
  • Number of Pages: 226
  • Fruugo ID: 57561339-116753657
  • ISBN: 9780878408207

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  • STANDARD: CN¥136.49 - Delivery between Wed 31 December 2025–Tue 06 January 2026

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