Ethnography for Marketers: A Guide to Consumer Immersion

CN¥1,499.00
+ CN¥49.49 Shipping
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Ethnography for Marketers: A Guide to Consumer Immersion

Ethnography for Marketers: A Guide to Consumer Immersion

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Ethnography for Marketers: A Guide to Consumer Immersion

CN¥1,499.00

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CN¥1,799.00
Only 5 left in stock
+ CN¥49.49 Shipping

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Sold by:

CN¥1,499.00

Save CN¥300.00 (16%)

RRP

CN¥1,799.00
Only 5 left in stock
+ CN¥49.49 Shipping

14-Day Returns Policy

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Description

Ethnography for Marketers: A Guide to Consumer Immersion

Provides a step-by-step guide for planning and executing consumer studies that lead to innovations in products services and communications. The author provides real-world examples used successfully for over 15 years at his own company to set standards for practices in planning managing executing and generating strategic insights.
  • Fruugo ID: 457448322-963941028
  • ISBN: 9780761969471

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Dispatched within 4 days

  • STANDARD: CN¥49.49 - Delivery between Thu 05 March 2026–Wed 25 March 2026

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