Evaluating Social Media Marketing - Routledge Studies in Marketing - Sanak-Kosmowska, Katarzyna - Sociology - Taylor & Francis Ltd - Paperback

CN¥549.00
+ CN¥136.99 Shipping

Evaluating Social Media Marketing - Routledge Studies in Marketing - Sanak-Kosmowska, Katarzyna - Sociology - Taylor & Francis Ltd - Paperback

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Evaluating Social Media Marketing - Routledge Studies in Marketing - Sanak-Kosmowska, Katarzyna - Sociology - Taylor & Francis Ltd - Paperback

Evaluating Social Media Marketing - Routledge Studies in Marketing - Sanak-Kosmowska, Katarzyna - Sociology - Taylor & Francis Ltd - Paperback

  • Brand: Unbranded
Price: CN¥549.00
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CN¥549.00
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Evaluating Social Media Marketing - Routledge Studies in Marketing - Sanak-Kosmowska, Katarzyna - Sociology - Taylor & Francis Ltd - Paperback

This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing and word of mouth (WOM) marketing.
  • Brand: Unbranded
  • Category: Society & Politics
  • Format: Paperback
  • Language: English
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Sanak-Kosmowska | K
  • Number of Pages: 178
  • Fruugo ID: 197947241-421904369
  • ISBN: 9780367651459

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  • STANDARD: CN¥136.99 - Delivery between Tue 06 January 2026–Mon 12 January 2026

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