Frugal Innovation and the New Product Development Process: Insights from Indonesia

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Frugal Innovation and the New Product Development Process: Insights from Indonesia

Frugal Innovation and the New Product Development Process: Insights from Indonesia

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Frugal Innovation and the New Product Development Process: Insights from Indonesia

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Sold by:

CN¥479.00

Save CN¥95.00 (16%)

RRP

CN¥574.00
Only 1 left in stock
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14-Day Returns Policy

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Description

Frugal Innovation and the New Product Development Process: Insights from Indonesia

This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products and is a useful reference in understanding the key management practices in the development of such innovations.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2022-01-24
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Stephanie B.M. Cadeddu
  • Number of Pages: 270
  • Fruugo ID: 434328618-911535829
  • ISBN: 9780367662684

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  • STANDARD: CN¥60.49 - Delivery between Wed 04 February 2026–Tue 24 February 2026

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