Fundamentals of Corporate Communications

CN¥724.00
+ CN¥64.99 Shipping

Fundamentals of Corporate Communications

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Fundamentals of Corporate Communications

Fundamentals of Corporate Communications

RRP: CN¥874.00
Price: CN¥724.00
You save: CN¥150.00 (17%)
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Description

Fundamentals of Corporate Communications

Gives professionals and students in marketing a comprehensive overview of what modern corporate communications is and what it can achieve. Backed by numerous cases and examples this book demonstrates how corporate communications affects the marketing mix and explains how it can support wider marketing objectives.
  • Fruugo ID: 344388638-754027869
  • ISBN: 9780750641869

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Dispatched within 6 days

  • STANDARD: CN¥64.99 - Delivery between Mon 12 January 2026–Fri 30 January 2026

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