Global Capital Local Culture by Anthony Y.H. Fung Hardback Book

CN¥949.00
+ CN¥91.99 Shipping

Global Capital Local Culture by Anthony Y.H. Fung Hardback Book

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Global Capital Local Culture by Anthony Y.H. Fung Hardback Book

Global Capital Local Culture by Anthony Y.H. Fung Hardback Book

  • Brand: Unbranded
Price: CN¥949.00
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CN¥949.00
+ CN¥91.99 Shipping

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Global Capital Local Culture by Anthony Y.H. Fung Hardback Book

This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the authors ethnographic work and over 100 interviews with senior executives in global media corporations including Warner Bros. Pictures Viacoms MTV Channel and Nickelodeon and News Corporations Channel V the book analyzes the concrete globalizationlocalization strategies of these corporations and how they cope with the various political and economic constraints of working in China.
  • Brand: Unbranded
  • Category: Sports & Hobbies
  • Format: Hardback
  • Language: English
  • Publisher / Label: Peter Lang Publishin
  • Author: Anthony Y.H. Fung
  • Number of Pages: 210
  • Fruugo ID: 248132772-535351987
  • ISBN: 9780820495019

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  • STANDARD: CN¥91.99 - Delivery between Tue 30 December 2025–Mon 05 January 2026

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