Global Marketing by Douglas Douglas Lamont and Associates Lamont Paperback Book

CN¥84.00
+ CN¥80.99 Shipping

Global Marketing by Douglas Douglas Lamont and Associates Lamont Paperback Book

  • Brand: Unbranded
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Global Marketing by Douglas Douglas Lamont and Associates Lamont Paperback Book

Global Marketing by Douglas Douglas Lamont and Associates Lamont Paperback Book

  • Brand: Unbranded
Price: CN¥84.00
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CN¥84.00
+ CN¥80.99 Shipping

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Description

Helps you to master various aspects of global marketing. This title covers the key techniques for successful global marketing from creating global brands to building an international culture and from selecting international executives to delivering innovation globally. It also includes a glossary of key concepts.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2002-01-29
  • Publisher / Label: John Wiley and Sons
  • Author: Douglas Douglas Lamo
  • Number of Pages: 128
  • Fruugo ID: 322454166-714794797
  • ISBN: 9781841121918

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  • STANDARD: CN¥80.99 - Delivery between Thu 16 October 2025–Tue 21 October 2025

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