Go Figure! New Directions in Advertising Rhetoric

CN¥1,999.00
+ CN¥60.99 Shipping
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Go Figure! New Directions in Advertising Rhetoric

Go Figure! New Directions in Advertising Rhetoric

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Go Figure! New Directions in Advertising Rhetoric

CN¥1,999.00

Only 1 left in stock
+ CN¥60.99 Shipping

14-Day Returns Policy

Sold by:

CN¥1,999.00

Only 1 left in stock
+ CN¥60.99 Shipping

14-Day Returns Policy

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Description

Go Figure! New Directions in Advertising Rhetoric

Rhetorical scholarship has found rich source material in the disciplines of advertising communications research and consumer behavior. Advertising considered as a kind of communication is distinguished by its focus on causing action. This volume assembles fresh perspectives on this topic. It also provides a view of the advertising rhetoric.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2022-01-24
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Edward F. McQuarrie
  • Number of Pages: 336
  • Fruugo ID: 434379457-911586911
  • ISBN: 9780765618016

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  • STANDARD: CN¥60.99 - Delivery between Mon 02 February 2026–Fri 20 February 2026

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