GUESS started in 1981 as a small California jeans company, but since then GUESS, Inc. has developed into a global lifestyle brand. While jeans remain the foundation of the company's history and success, GUESS design, market and distributes full collections of women's and men's appare. The company has successfully started collections for manufacture and distribution of many of its product categories, including kids & baby apparel, watches, footwear, belts, fragrance, jewellery, swimwear, handbags, small leather goods, eyewear, and leather apparel.