Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms Third Edition

CN¥624.00
+ CN¥49.49 Shipping
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Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms Third Edition

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms Third Edition

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Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms Third Edition

CN¥624.00

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CN¥749.00
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Sold by:

CN¥624.00

Save CN¥125.00 (16%)

RRP

CN¥749.00
Only 1 left in stock
+ CN¥49.49 Shipping

14-Day Returns Policy

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Description

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms Third Edition

This is a practical how-to guide to what market leaders already know about defining segmenting and targeting business markets: how to assess customers needs; how to gauge the competition; and how to maximise corporate resources.
  • Brand: Taylor & Francis Inc
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2022-01-24
  • Publisher / Label: Taylor & Francis Inc
  • Author: Art Weinstein (Nova Southeastern University USA)
  • Number of Pages: 260
  • Fruugo ID: 343478855-752575045
  • ISBN: 9780789021571

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  • STANDARD: CN¥49.49 - Delivery between Tue 10 February 2026–Mon 02 March 2026

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