How Brands Grow by Sharp & Byron Professor & Professor & EhrenbergBass Institute for Marketing Science Paperback Book

CN¥309.00
+ CN¥96.49 Shipping

How Brands Grow by Sharp & Byron Professor & Professor & EhrenbergBass Institute for Marketing Science Paperback Book

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How Brands Grow by Sharp & Byron Professor & Professor & EhrenbergBass Institute for Marketing Science Paperback Book

How Brands Grow by Sharp & Byron Professor & Professor & EhrenbergBass Institute for Marketing Science Paperback Book

  • Brand: Unbranded
Price: CN¥309.00
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CN¥309.00
+ CN¥96.49 Shipping

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Description

This book provides evidencebased answers to the key questions asked by marketers every day. Tackling issues such as how brands grow how advertising really works what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2010-03-01
  • Publisher / Label: Oxford University Pr
  • Author: Sharp & Byron Profes
  • Fruugo ID: 8017109-17324870
  • ISBN: 9780195573565

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