Humor in Advertising: Classic Perspectives and New Insights

CN¥1,599.00
+ CN¥49.49 Shipping
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Humor in Advertising: Classic Perspectives and New Insights

Humor in Advertising: Classic Perspectives and New Insights

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Humor in Advertising: Classic Perspectives and New Insights

CN¥1,599.00

Only 1 left in stock
+ CN¥49.49 Shipping

14-Day Returns Policy

Sold by:

CN¥1,599.00

Only 1 left in stock
+ CN¥49.49 Shipping

14-Day Returns Policy

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Description

Humor in Advertising: Classic Perspectives and New Insights

This book summarizes the cumulative state of knowledge on humor in advertising and provides new cutting edge research on key topics such as humors use in conjunction with emotional and sexual appeals its use in digital advertising and issues related to gender and cross-cultural applicability.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2022-01-24
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Marc G. Weinberger
  • Number of Pages: 238
  • Fruugo ID: 434329414-911536597
  • ISBN: 9780367722616

Delivery & Returns

Dispatched within 6 days

  • STANDARD: CN¥49.49 - Delivery between Fri 06 February 2026–Thu 26 February 2026

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