Imaging in Advertising: Verbal and Visual Codes of Commerce

CN¥1,549.00
+ CN¥64.99 Shipping

Imaging in Advertising: Verbal and Visual Codes of Commerce

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Imaging in Advertising: Verbal and Visual Codes of Commerce

Imaging in Advertising: Verbal and Visual Codes of Commerce

Price: CN¥1,549.00
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CN¥1,549.00
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Description

Imaging in Advertising: Verbal and Visual Codes of Commerce

Through a series of case studies Fern L. Johnson examines how verbal and visual images produce meaning exploring advertisements for cigarettes alcohol and cosmetics.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2022-01-24
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Fern L. Johnson (Clark University USA)
  • Number of Pages: 268
  • Fruugo ID: 434356428-911563765
  • ISBN: 9780415978811

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  • STANDARD: CN¥64.99 - Delivery between Wed 14 January 2026–Tue 03 February 2026

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