Implicative Marketing: For a Sustainable Economy

CN¥574.00
+ CN¥30.99 Shipping

Implicative Marketing: For a Sustainable Economy

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Implicative Marketing: For a Sustainable Economy

Implicative Marketing: For a Sustainable Economy

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Description

Implicative Marketing: For a Sustainable Economy

This book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 years and explains why they have led to an ethical stalemate and sometimes even a business impasse.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2025-02-25
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Florence Touze (Audencia Business School France)
  • Number of Pages: 102
  • Fruugo ID: 434323282-911530466
  • ISBN: 9780367445560

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  • STANDARD: CN¥30.99 - Delivery between Thu 29 January 2026–Wed 18 February 2026

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