Improving Customer Satisfaction Loyalty and Profit: An Integrated Measurement and Management System

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Improving Customer Satisfaction Loyalty and Profit: An Integrated Measurement and Management System

Improving Customer Satisfaction Loyalty and Profit: An Integrated Measurement and Management System

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Improving Customer Satisfaction Loyalty and Profit: An Integrated Measurement and Management System

CN¥319.00

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CN¥399.00
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Sold by:

CN¥319.00

Save CN¥80.00 (20%)

RRP

CN¥399.00
In stock
+ CN¥61.49 Shipping

14-Day Returns Policy

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Description

Improving Customer Satisfaction Loyalty and Profit: An Integrated Measurement and Management System

In this title the authors offer a five-stage process that links the key elements of customer satisfaction measurement with market strategy and product development for business success. It shows managers how to develop a good relationship with their customers.
  • Brand: John Wiley & Sons Inc
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2022-02-18
  • Publisher / Label: John Wiley & Sons Inc
  • Author: Matthew D. Johnson (University of Michigan Business School)
  • Number of Pages: 240
  • Fruugo ID: 346768797-758042677
  • ISBN: 9780787953102

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  • STANDARD: CN¥61.49 - Delivery between Fri 27 February 2026–Thu 19 March 2026

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