Innovation in Advertising and Branding Communication

CN¥499.00
+ CN¥49.49 Shipping

Innovation in Advertising and Branding Communication

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Innovation in Advertising and Branding Communication

Innovation in Advertising and Branding Communication

RRP: CN¥599.00
Price: CN¥499.00
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Description

Innovation in Advertising and Branding Communication

This book addresses innovative and new aspects of branding and advertising communication by drawing on a broad interdisciplinary range of theories methods and techniques- from body image identity and mental imagery to self-exposure and LCM4P - intersecting with branding and advertising constructs and practices.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2024-05-17
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Lluis Mas-Manchon
  • Number of Pages: 176
  • Fruugo ID: 457341420-963629973
  • ISBN: 9780367561987

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  • STANDARD: CN¥49.49 - Delivery between Thu 29 January 2026–Wed 18 February 2026

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