Inside Consumption: Consumer Motives Goals and Desires

CN¥1,699.00
+ CN¥69.99 Shipping

Inside Consumption: Consumer Motives Goals and Desires

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Inside Consumption: Consumer Motives Goals and Desires

Inside Consumption: Consumer Motives Goals and Desires

Price: CN¥1,699.00
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CN¥1,699.00
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Description

Inside Consumption: Consumer Motives Goals and Desires

Following on from The Why of Consumption this book examines motivational factors in diverse consumption behaviours and addresses the effects of critical life events and intergenerational influences on consumer motives and preferences.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2025-02-11
  • Publisher / Label: Taylor & Francis Ltd
  • Author: S. Ratneshwar (University of Missouri USA)
  • Number of Pages: 356
  • Fruugo ID: 434340752-911548010
  • ISBN: 9780415341936

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  • STANDARD: CN¥69.99 - Delivery between Wed 28 January 2026–Tue 17 February 2026

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