Integrated Marketing Communication: Advertising and Promotion in a Digital World

CN¥699.00
+ CN¥49.49 Shipping

Integrated Marketing Communication: Advertising and Promotion in a Digital World

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Integrated Marketing Communication: Advertising and Promotion in a Digital World

CN¥699.00

Save CN¥125.00 (15%)

RRP

CN¥824.00
Only 1 left in stock
+ CN¥49.49 Shipping

14-Day Returns Policy

Sold by:

CN¥699.00

Save CN¥125.00 (15%)

RRP

CN¥824.00
Only 1 left in stock
+ CN¥49.49 Shipping

14-Day Returns Policy

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Description

Integrated Marketing Communication: Advertising and Promotion in a Digital World

This textbook explores the continuing transformation of advertising sales promotion and public relations functions within the marketing discipline. It guides the reader through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies organizations and brands.
  • Fruugo ID: 343440570-752536571
  • ISBN: 9780367436230

Delivery & Returns

Dispatched within 6 days

  • STANDARD: CN¥49.49 - Delivery between Fri 06 February 2026–Thu 26 February 2026

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