Integrated Marketing Communication Paperback Book

CN¥379.00
+ CN¥80.49 Shipping

Integrated Marketing Communication Paperback Book

  • Brand: Unbranded
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Integrated Marketing Communication Paperback Book

Integrated Marketing Communication Paperback Book

  • Brand: Unbranded
Price: CN¥379.00
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CN¥379.00
+ CN¥80.49 Shipping

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Description

Integrated Marketing Communication IMC is a holistic approach to the areas of advertising public relations branding promotions event and experiential marketing and related fields of strategic communication. This book explores how IMC as grounded in the communication discipline creates spaces for community engagement and collaboration.
  • Brand: Unbranded
  • Category: Reference
  • Format: Paperback
  • Language: English
  • Publication Date: 2018-31-08
  • Publisher / Label: Bloomsbury Publishin
  • Number of Pages: 198
  • Fruugo ID: 60671025-729129613
  • ISBN: 9781498540049

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  • STANDARD: CN¥80.49 - Delivery between Fri 24 October 2025–Wed 29 October 2025

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