Integrated Marketing Communications in Football

CN¥1,599.00
+ CN¥31.49 Shipping
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Integrated Marketing Communications in Football

Integrated Marketing Communications in Football

Sold by:

Integrated Marketing Communications in Football

CN¥1,599.00

Only 1 left in stock
+ CN¥31.49 Shipping

14-Day Returns Policy

Sold by:

CN¥1,599.00

Only 1 left in stock
+ CN¥31.49 Shipping

14-Day Returns Policy

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Description

Integrated Marketing Communications in Football

This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) - arguably the most commercialised and watched sport league in the world - and how it can and should be utilised in the context of other sports properties.
  • Brand: Taylor & Francis Ltd
  • Category: Sports & Hobbies
  • Format: Hardback
  • Language: English
  • Publication Date: 2022-07-02
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Argyro Elisavet Manoli (University of Bergamo Italy)
  • Number of Pages: 148
  • Fruugo ID: 434330802-911538033
  • ISBN: 9780367690571

Delivery & Returns

Dispatched within 6 days

  • STANDARD: CN¥31.49 - Delivery between Thu 26 February 2026–Wed 18 March 2026

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