Integrated Marketing Communications In Risk And Crisis Contexts by Timothy L. Sellnow Paperback Book

CN¥774.00
+ CN¥96.49 Shipping

Integrated Marketing Communications In Risk And Crisis Contexts by Timothy L. Sellnow Paperback Book

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Integrated Marketing Communications In Risk And Crisis Contexts by Timothy L. Sellnow Paperback Book

Integrated Marketing Communications In Risk And Crisis Contexts by Timothy L. Sellnow Paperback Book

  • Brand: Unbranded
Price: CN¥774.00
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CN¥774.00
+ CN¥96.49 Shipping

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Description

Integrated Marketing Communications in Risk and Crisis Contexts introduces risk and crisis within the context of IMC the culture centered approach to communicating with multiple publics and applies the IDEA Model for effective message construction. Case studies illustrate cultural approaches along with an ethical framework for communication.
  • Brand: Unbranded
  • Category: Reference
  • Format: Hardback
  • Language: English
  • Publication Date: 2021-03-09
  • Publisher / Label: Bloomsbury Publishin
  • Author: Timothy L. Sellnow
  • Fruugo ID: 55923422-113379638
  • ISBN: 9781793618771

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  • STANDARD: CN¥96.49 - Delivery between Tue 30 September 2025–Mon 06 October 2025

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