International Retailing Plans and Strategies in Asia

CN¥599.00
+ CN¥52.99 Shipping

International Retailing Plans and Strategies in Asia

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International Retailing Plans and Strategies in Asia

International Retailing Plans and Strategies in Asia

RRP: CN¥724.00
Price: CN¥599.00
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Description

International Retailing Plans and Strategies in Asia

Examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asia - as well as factors that helped others succeed. This book is designed for international marketing students retail researchers business managers and policymakers.
  • Fruugo ID: 434385195-911592692
  • ISBN: 9780789028891

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Dispatched within 6 days

  • STANDARD: CN¥52.99 - Delivery between Wed 14 January 2026–Tue 03 February 2026

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