Introduction to Advertising: Understanding and Managing the Advertising Process

CN¥1,799.00
+ CN¥49.49 Shipping
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Introduction to Advertising: Understanding and Managing the Advertising Process

Introduction to Advertising: Understanding and Managing the Advertising Process

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Introduction to Advertising: Understanding and Managing the Advertising Process

CN¥1,799.00

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+ CN¥49.49 Shipping

14-Day Returns Policy

Sold by:

CN¥1,799.00

Only 1 left in stock
+ CN¥49.49 Shipping

14-Day Returns Policy

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Description

Introduction to Advertising: Understanding and Managing the Advertising Process

This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand created by advertising agencies and distributed across different media to target the right consumers.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2022-01-23
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Emmanuel Mogaji (University of Greenwich UK)
  • Number of Pages: 308
  • Fruugo ID: 434322620-911529796
  • ISBN: 9780367442781

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  • STANDARD: CN¥49.49 - Delivery between Wed 04 February 2026–Tue 24 February 2026

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