Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

CN¥379.00
+ CN¥52.99 Shipping

Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

RRP: CN¥449.00
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Description

Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.
  • Brand: Kogan Page Ltd
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2024-02-02
  • Publisher / Label: Kogan Page Ltd
  • Author: Jean-Noel Kapferer
  • Number of Pages: 240
  • Fruugo ID: 343471563-752567753
  • ISBN: 9780749474362

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  • STANDARD: CN¥52.99 - Delivery between Fri 09 January 2026–Thu 29 January 2026

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