Key Account Management: The Definitive Guide

CN¥439.00
+ CN¥112.99 Shipping

Key Account Management: The Definitive Guide

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Key Account Management: The Definitive Guide

Key Account Management: The Definitive Guide

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Description

Key Account Management: The Definitive Guide

This helpful text clearly sets out the very best state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM from developing a customer categorization system that really works to analyzing the needs of key accounts.
  • Brand: John Wiley & Sons Inc
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2023-03-08
  • Publisher / Label: John Wiley & Sons Inc
  • Author: Diana Woodburn (Cranfield School of Management)
  • Number of Pages: 496
  • Fruugo ID: 343458307-752554310
  • ISBN: 9780470974155

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  • STANDARD: CN¥112.99 - Delivery between Wed 14 January 2026–Tue 03 February 2026

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