Description Color without compromise. Introducing Excellence Universal Nudes, permanent hair color with 100% gray coverage and no ammonia, no parabens, no phthalates, and no mineral oil. Excellence Nudes Ammonia Free Hair Color enhances your natural hair color, with a blend of cool and warm reflects for long-lasting permanent gray coverage. The Triple Care Color Routine results in rich, radiant, natural looking brown hair color and offers 100% gray coverage. The Ammonia Free Hair Dye Caring Color Creme is enriched with Pro-Keratin Complex and caring agents to protect that hair as it colors. After coloring with brown hair dye, follow with the Caring Gentle Shampoo to delicately cleanse the scalp and smooth hair and the Caring Deep Conditioner, infused with Ceramides, to nourish hair without weighing it down. Directions: Instructions vary by shade. Follow the complete instructions included inside the packaging. How to use for the first time: Apply All Over. Apply hair color mixture to dry, unwashed hair. Apply color at your root area and through ends until completely saturated. Leave on for 25 minutes. Rinse-out until water runs clear. Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse. How to touch up roots: Touch up root area first. Make ¼” partings through dry, unwashed hair with applicator tip. Apply hair color mixture onto new growth root area only until completely saturated. Leave color on new growth root area for 20 minutes. TIP: For resistant grays, leave on for an additional 5 minutes. Apply to rest of hair. Apple remaining product to rest of hair to refresh color. Let develop for 5 minutes. Total application time is 25 minutes. Rinse-out until water runs clear. Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.