L'Oréal Professionnel Serie Expert Vitamino Color Shampoo 500mlGentle daily cleanser protects and prolongs the color radiance of color-treated hair. Keep that salon-fresh look with this L'Oréal Professionnel série expert Vitamino Colour Pack. Every product in this trio cares for your color-treated hair to leave it looking healthy and vibrant. Gently eliminates residue & protects color-treated hair. Hair feels light, detangled, soft & shiny.Vitamino Color Shampoo is formulated for use on colored hair and contains superb color fading ingredients plus vitamin E. Shade insurance starts with this creamy-light shampoo that uses Incell Hydro-Resist double-locking technology.L'Oréal Professionnel Serie Expert Vitamino Color Shampoo, specifically designed for colored hair, prolongs color radiance intensity with a lightweight film that repels water, helping to protect color and enhance shine.L'Oreal Professionnel Serie Expert Color Care Vitamino Color Shampoo will benefit from a long-lasting color and a riveting shine.Technology: Incell: patented multi-dimensional ceramide that strengthens and conditions the hair.Hydro-resist: Cationic silicones create a protective, weightless shield to repel water on the surface of the hair.Directions for use: Distribute L'Oréal Professionnel Serie Expert Vitamino Color Shampoo evenly through wet hair and lather. Rinse thoroughly. Repeat the process if necessary.Specially formulated with the brand's A: OX technology to deliver a high sheen finish and enriched with panthenol to penetrate deeply into the hair shaft to maintain moisture levels.