Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business

CN¥159.00
+ CN¥52.99 Shipping

Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business

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Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business

Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business

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Price: CN¥159.00
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Description

Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business

In August 2021 Michael Farmer was invited by Mat Baxter the new CEO of Huge the global digital agency owned by Interpublic to become an independent fly on the wall observer to record the strategic and operational transformation of Huge. This book is the riveting story of Mats journey through his transformation effort.
  • Brand: LID Publishing
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2024-01-27
  • Publisher / Label: LID Publishing
  • Author: Michael Farmer
  • Number of Pages: 256
  • Fruugo ID: 431455992-906198585
  • ISBN: 9781911687641

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  • STANDARD: CN¥52.99 - Delivery between Thu 08 January 2026–Wed 28 January 2026

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