This primer is an essential prep step before you color. Madison Reed Prime for Perfection removes excess buildup that causes color to look dull or too dark. Benefits Penetrates the hair cuticle and dissolves previous artificial color build-up for better results when you color.The gentle hair-loving formula creates the optimal base for color application, so hair looks as fresh as the first time you colored it.Kit includes a cap and a pair of gloves.Does not affect underlying natural hair color.Makes hair look and feel healthier.Use every 3-4 times you color, or whenever your color looks dark or too dull.Make time to prime - about an hour total. Process time is 20 minutes.Each tube contains a single application for shoulder length hair.Cruelty-free: not tested on animals.Sustainable packaging.Pro Tip: always follow with Madison Reed Radiant Hair Color Kit. Key Ingredients Keratin to strengthen and fortify hair, restore elasticity, and prevent breakageGinseng Root Extract softens hair and alleviates split ends Formulated Without AmmoniaParabensResorcinolPPDPhthalatesGlutenSLSTitanium Dioxide Inactive Ingredients: Water, Cetearyl Alcohol, Distearoylethyl Dimonium Chloride, Propanediol, C13-15 Alkane, Betaine, Argania Spinosa Kernel Oil, Cocos Nucifera (Coconut) Oil, Sodium PCA, Arginine, Sodium Lactate, Tocopheryl Acetate, Inositol, Gardenia Tahitensis Flower, Glycine, Guar Hydroxypropyltrimonium Chloride, Fructose, Tocopherol, Niacinamide, Urea, Sodium Benzoate, Citric Acid, Lactic Acid, Potassium Sorbate, Parfum (Fragrance). UPC: 000002518708 Weight: 0.75 lbs RKU: ULT2518708