Market Orientation: Transforming Food and Agribusiness around the Customer

CN¥1,799.00
+ CN¥105.99 Shipping
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Market Orientation: Transforming Food and Agribusiness around the Customer

Market Orientation: Transforming Food and Agribusiness around the Customer

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Market Orientation: Transforming Food and Agribusiness around the Customer

CN¥1,799.00

Only 1 left in stock
+ CN¥105.99 Shipping

14-Day Returns Policy

Sold by:

CN¥1,799.00

Only 1 left in stock
+ CN¥105.99 Shipping

14-Day Returns Policy

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Description

Market Orientation: Transforming Food and Agribusiness around the Customer

Marketing orientation is both the key objective of most food producers and their biggest challenge. This collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines.
  • Fruugo ID: 434366037-911573402
  • ISBN: 9780566092084

Delivery & Returns

Dispatched within 6 days

  • STANDARD: CN¥105.99 - Delivery between Wed 11 February 2026–Tue 03 March 2026

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