Marketing for Cultural Organizations: New Strategies for Attracting Audiences third edition

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+ CN¥49.49 Shipping
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Marketing for Cultural Organizations: New Strategies for Attracting Audiences third edition

Marketing for Cultural Organizations: New Strategies for Attracting Audiences third edition

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Marketing for Cultural Organizations: New Strategies for Attracting Audiences third edition

CN¥699.00

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CN¥824.00
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Sold by:

CN¥699.00

Save CN¥125.00 (15%)

RRP

CN¥824.00
Only 1 left in stock
+ CN¥49.49 Shipping

14-Day Returns Policy

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Description

Marketing for Cultural Organizations: New Strategies for Attracting Audiences third edition

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2022-01-24
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Bonita M. Kolb (Lycoming College USA)
  • Number of Pages: 190
  • Fruugo ID: 343454452-752550455
  • ISBN: 9780415626972

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  • STANDARD: CN¥49.49 - Delivery between Fri 06 February 2026–Thu 26 February 2026

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