Marketing Higher Education: Understanding How to Build and Promote the University Brand

CN¥574.00
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Marketing Higher Education: Understanding How to Build and Promote the University Brand

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Marketing Higher Education: Understanding How to Build and Promote the University Brand

CN¥574.00

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CN¥699.00
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Sold by:

CN¥574.00

Save CN¥125.00 (17%)

RRP

CN¥699.00
Only 1 left in stock
+ CN¥50.49 Shipping

14-Day Returns Policy

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Description

Marketing Higher Education: Understanding How to Build and Promote the University Brand

This book provides a comprehensive and accessible guide to marketing Higher Education institutions discussing both how universities are service providers and how education is a service both of which need to be defined and marketed together.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2022-08-30
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Paul Sergius Koku
  • Number of Pages: 192
  • Fruugo ID: 343445561-752541559
  • ISBN: 9780367749194

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Dispatched within 6 days

  • STANDARD: CN¥50.49 - Delivery between Mon 16 February 2026–Fri 06 March 2026

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