Marketing Rhetoric and Control: The Magical Foundations of Marketing Theory

CN¥459.00
+ CN¥52.99 Shipping

Marketing Rhetoric and Control: The Magical Foundations of Marketing Theory

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Marketing Rhetoric and Control: The Magical Foundations of Marketing Theory

Marketing Rhetoric and Control: The Magical Foundations of Marketing Theory

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Description

Marketing Rhetoric and Control: The Magical Foundations of Marketing Theory

Marketing Rhetoric and Control examines the tensions between the science and the magical in marketing through analysis of the rhetorical and narrative strategies embedded in practitioner and academic discourse.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2022-01-24
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Christopher Miles
  • Number of Pages: 216
  • Fruugo ID: 347101256-758548288
  • ISBN: 9780367734787

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  • STANDARD: CN¥52.99 - Delivery between Wed 14 January 2026–Tue 03 February 2026

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