Marketing Services - Leonard L. Berry

CN¥109.00
+ CN¥102.49 Shipping

Marketing Services - Leonard L. Berry

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Marketing Services - Leonard L. Berry

CN¥109.00

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Product details

Product details

Marketing Services - Leonard L. Berry

Excellent Service Is The Foundation For Services Marketing, Contend Leonard Berry And A. Parasuraman In This Companion Volume To Delivering Quality Service. Building On Eight Years Of Research, The Authors Develop A Model For Understanding The Relationship Between Quality And Marketing In Services And Dozens Of Practical Insights Into Ways To Improve Services Marketing.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2004-04-16
  • Publisher / Label: Simon & Schuster
  • Author: Leonard L. Berry
  • Number of Pages: 228
  • Fruugo ID: 435160877-912801745
  • ISBN: 9780743267410
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  • STANDARD: CN¥102.49 - Delivery between Wed 18 November 2026–Tue 24 November 2026

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