Media Analytics - Coffey, Amy Jo - Communication studies - Taylor & Francis Ltd - Paperback

CN¥749.00
+ CN¥136.99 Shipping

Media Analytics - Coffey, Amy Jo - Communication studies - Taylor & Francis Ltd - Paperback

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Media Analytics - Coffey, Amy Jo - Communication studies - Taylor & Francis Ltd - Paperback

Media Analytics - Coffey, Amy Jo - Communication studies - Taylor & Francis Ltd - Paperback

  • Brand: Unbranded
Price: CN¥749.00
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CN¥749.00
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Description

Media Analytics - Coffey, Amy Jo - Communication studies - Taylor & Francis Ltd - Paperback

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.
  • Brand: Unbranded
  • Category: Reference
  • Format: Paperback
  • Language: English
  • Length: 416
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Coffey | Amy Jo
  • Fruugo ID: 435897583-914015084
  • ISBN: 9781138581050

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  • STANDARD: CN¥136.99 - Delivery between Tue 06 January 2026–Thu 08 January 2026

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