Media Franchising: Creative License and Collaboration in the Culture Industries

CN¥309.00
+ CN¥63.99 Shipping

Media Franchising: Creative License and Collaboration in the Culture Industries

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Media Franchising: Creative License and Collaboration in the Culture Industries

Media Franchising: Creative License and Collaboration in the Culture Industries

RRP: CN¥319.00
Price: CN¥309.00
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CN¥309.00
+ CN¥63.99 Shipping

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Description

The initial success of a single product like X-Men Star Trek and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices as well as the collaborative and creative efforts involved in conceiving sustaining and sharing intellectual properties in media work worlds.
  • Fruugo ID: 348536938-760885823
  • ISBN: 9780814743485

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Dispatched within 6 days

  • STANDARD: CN¥63.99 - Delivery between Thu 11 December 2025–Wed 31 December 2025

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