Media Strategies for Marketing Places in Crisis

CN¥574.00
+ CN¥64.99 Shipping

Media Strategies for Marketing Places in Crisis

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Media Strategies for Marketing Places in Crisis

Media Strategies for Marketing Places in Crisis

RRP: CN¥674.00
Price: CN¥574.00
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Description

Media Strategies for Marketing Places in Crisis

Growing competition between countries and cities over attracting infrastructure investment tourists capital and national and international status mean that a negative image is more harmful than ever. This book discusses the various dimensions of an image crisis and different strategies to overcome it both in practice and theory.
  • Fruugo ID: 434375002-911582428
  • ISBN: 9780750684521

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  • STANDARD: CN¥64.99 - Delivery between Wed 14 January 2026–Tue 03 February 2026

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