New Product Success Stories: Lessons from Leading Innovators

CN¥329.00
+ CN¥70.49 Shipping
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New Product Success Stories: Lessons from Leading Innovators

New Product Success Stories: Lessons from Leading Innovators

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New Product Success Stories: Lessons from Leading Innovators

CN¥329.00

Save CN¥70.00 (17%)

RRP

CN¥399.00
In stock
+ CN¥70.49 Shipping

14-Day Returns Policy

Sold by:

CN¥329.00

Save CN¥70.00 (17%)

RRP

CN¥399.00
In stock
+ CN¥70.49 Shipping

14-Day Returns Policy

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Description

New Product Success Stories: Lessons from Leading Innovators

What are the secrets behind such spectacular product successes as Slim-Fast Cellular One and Phillips CD? How did Snapple MCI Friends and Family MTV and The Body Shop emerge from obscurity to become household names seemingly overnight? This book takes you behind the scenes of 24 of the biggest product success stories of the past few years.
  • Fruugo ID: 346764179-758034740
  • ISBN: 9780471013204

Delivery & Returns

Dispatched within 6 days

  • STANDARD: CN¥70.49 - Delivery between Tue 03 March 2026–Mon 23 March 2026

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