New Rhetoric The - Cham Perelman - Semantics, discourse analysis, stylistics - Longleaf - Univ of Notre Dame du Lac - Paperback

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New Rhetoric The - Cham Perelman - Semantics, discourse analysis, stylistics - Longleaf - Univ of Notre Dame du Lac - Paperback

New Rhetoric The - Cham Perelman - Semantics, discourse analysis, stylistics - Longleaf - Univ of Notre Dame du Lac - Paperback

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New Rhetoric The - Cham Perelman - Semantics, discourse analysis, stylistics - Longleaf - Univ of Notre Dame du Lac - Paperback

  • Brand: Unbranded

CN¥419.00

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New Rhetoric The - Cham Perelman - Semantics, discourse analysis, stylistics - Longleaf - Univ of Notre Dame du Lac - Paperback

The New Rhetoric is founded on the idea that since argumentation aims at securing the adherence of those to whom it is addressed, it is, in its entirety, relative to the audience to be influenced, says Cham Perelman and L. Olbrechts-Tyteca. They rely for their theory of argumentation on the twin concepts of universal and particular audiences.
  • Brand: Unbranded
  • Category: Reference
  • Format: Paperback
  • Language: English
  • Length: 578
  • Publisher / Label: Longleaf - Univ of Notre Dame du Lac
  • Author: Cham Perelman
  • Fruugo ID: 320434199-711378548
  • ISBN: 9780268004460

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