Discover the exceptional quality and taste of Nice Rice Sustainably Farmed Wholegrain Basmati rice, now available in a convenient 1kg pack. Our rice is part of a pioneering sustainable rice revolution, sourced exclusively from farms dedicated to environmentally responsible practices. Water usage reduced by 40%, significantly conserving this precious resource Methane emissions cut by 40%, contributing to a healthier planet Farms incentivised to adopt sustainable methods, ensuring long-term ecological balance Certified under rigorous sustainable farm standards, guaranteeing quality and integrityThis heritage variety of Basmati rice boasts a distinctive nutty flavour, carefully preserved by never mixing grains. Our wholegrain rice delivers superior texture and nutrition, elevating everyday meals to an extraordinary experience.Ideal for a wide range of culinary uses, from fragrant pilafs and wholesome salads to hearty stir-fries and traditional dishes, this wholegrain basmati rice is perfect for health-conscious consumers seeking both taste and sustainability.Choose Nice Rice for a delicious, responsible choice that supports sustainable farming and a better future.