Golden locks deserve special treatment, especially when it comes to wash day. Not Your Mother's Blonde Moment Shampoo gently cleanses and moisturizes while dark violet pigments combat unwanted brassy hair and yellow tones to help maintain your color and highlights. Founded in 2010 in Tampa, FL, at Not Your Mother’s we believe in creating innovative hair products, for all hair types, that provide no fuss, simple and proven solutions that empower you to freely express and celebrate your uniqueness. Plus, the best form of expression is rocking your own personal style, right? Dry Shampoo is our best friend, we’re all about embracing natural curls and we love to kick brass with our blue and purple toning shampoo and conditioners. We crave creativity and formulate our holy grail products with only the good stuff - because why ruin a good thing or a good hair day? Expiration Date: We have fresh stock each week with exceptional expiration dates prior to JANUARY 2024. Products will expire no later than six months to 1 year after receipt. Product Packaging: Please note that some manufacturer may often change their packaging. This product may arrive different from what is pictured. We will always ship the most up-to-date packaging to our customers. Please contact us if you have any questions about this product or would like to request an older version of this product. Healthcare Disclaimer: Content on this site is for reference purposes only. does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. UPC: 688047130395 Weight: 13.99 oz OSE: JK78540-01-809-2022625-WAL55524646