It's the marshmallow effect NYX Professional Makeup Marshmallow Smoothing Primer is a multi-tasking super primer with 10 makeup-extending benefits.Benefits: 10-in-1 multi-tasking primer This smoothing super primer is infused with Marshmallow Root Extract for 10 outstanding makeup-extending benefits This primer smooths, softens, extends makeup wear for 16 hours, hydrates, soothes, evens tone, minimizes texture, blurs lines, adds a soft focus finish AND keeps makeup fresh This face primer features a soft whipped texture & transparent finish, suitable for all skin tones Features a subtle, light sweet scent Vegan primer formula (no animal-derived ingredient or by-product) Cruelty-free 100% agree that the primer creates a smooth canvas for easy makeup application* 99% agree their skin looks softer after 4 days* 98% agree their skin looks smoother after 4 days* 99% overall satisfaction* *In a consumer study Key Ingredients: Infused with smoothing marshmallow root extract Product Packaging: Please note that some manufacturer may often change their packaging. This product may arrive different from what is pictured. We will always ship the most up-to-date packaging to our customers. Please contact us if you have any questions about this product or would like to request an older version of this product. UPC: 000002572969 Weight: 0.19 lbs