NYX Professional Makeup On The Rise Liftsacara is an ultra-high pigmented vegan formula clean mascara. This matte black mascara is the first ever lifting and volumizing mascara. Featuring an innovative applicator that’s part rounded, part hourglass to lift you lashes up to new heights The “curling” effect results in a far-reaching fringe so that eyes look bigger and lashes look thicker, making it our most dramatic mascara to date. Also cool: it works for all lash types. In a clinical study 95% of participants saw instant volume and 94% saw instant lift Cruelty-free and PETA certified. HOW TO USE: Use the cinched side to separate and elevate lashes. Then turn the wand out slightly to amp up the volume with the rounder edge. Repeat for big, bold lashes layer after layer. PRO TIP: Use On The Rise Liftscara with a Faux White Eyeliner on your water line to make your eyes look bigger and brighter. ON THE RISE MASCARA (Clean Mascara): The lightweight matte black washable mascara formula lengthens and volumizes eyelashes delivering intense drama; In a clinical study, 95 percent of participants saw instant volume and 94 percent saw instant lift INNOVATIVE APPLICATOR: Lengthen lashes with the innovative hourglass shaped applicator; Part hourglass, part rounded shape for coating each lash in its matte black formula for max lash lengthening ALL EYES ON THE EYE MAKEUP: Complete your look with our full range of NYX Professional Makeup eye makeup products from eyeshadow palettes to mascara, eyeliners, concealers, setting sprays, and eyebrow products CRUELTY FREE COSMETICS: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals DISCOVER NYX PROFESSIONAL MAKEUP: Try all of our professional makeup and beauty products today, from eyeshadow, eyeliner, mascara and false lashes to lipstick, foundation, primer, blush, bronzer, brushes and more Directions: HOW TO USE: Use the cinched side to separate and elevate lashes. Then turn the wand out slightly to amp up the volume with the rounder edge. Repeat for big, bold lashes layer after layer. PRO TIP: Use On The Rise Liftscara with a Faux White Eyeliner on your water line to make your eyes look bigger and brighter. Ingredients: 2020852 2 INGREDIENTS : AQUA/WATER/EAU, SYNTHETIC BEESWAX, POLYETHYLENE, GLYCERYL STEARATE, POLYURETHANE 35. ACACIA SENEGAL GUM, BUTYLENE GLYCOL ORYZA SATIVA CERA/ RICE BRAN WAX, STEARIC ACID, PALMITIC ACID, POLYBUTENE, VP/EICOSENE COPOLYMER, COPERNICIA CERIFERA CERA I CARNAUBA WAX/CIRE DE CARNAUBA, AMINOMETHYL PROPANOL, HYDROXYETHYLCELLULOSE, ETHYLHEXYLGLYCERIN, PHENOXYETHANOL, MAY CONTAIN (+/-):CI 77499 / IRON OXIDES