Omni-personal Luxury by Albert Bensoussan Hardback Book

CN¥499.00
+ CN¥136.49 Shipping

Omni-personal Luxury by Albert Bensoussan Hardback Book

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Omni-personal Luxury by Albert Bensoussan Hardback Book

Omni-personal Luxury by Albert Bensoussan Hardback Book

  • Brand: Unbranded
Price: CN¥499.00
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CN¥499.00
+ CN¥136.49 Shipping

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Description

Omni-personal Luxury by Albert Bensoussan Hardback Book

Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive into the concept of omni-personal, which enables you to connect your brand to relevant and individual experiences.
  • Brand: Unbranded
  • Category: Biography
  • Format: Hardback
  • Language: English
  • Publisher / Label: Springer Nature Swit
  • Author: Albert Bensoussan
  • Number of Pages: 178
  • Fruugo ID: 80342424-166288855
  • ISBN: 9783030857684

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  • STANDARD: CN¥136.49 - Delivery between Thu 25 December 2025–Wed 31 December 2025

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