The OUAI Fine Hair Shampoo is a body-building cleanser formulated to breathe life into fine, flat hair. This OUAI volumizing shampoo works to remove impurities and product buildup without stripping essential moisture, leaving hair feeling clean, strong, and remarkably full. Its weightless formula adds noticeable lift at the roots and enhances natural texture. The product is scented with Mercer Street, a sophisticated fragrance with notes of Italian lemon, Turkish rose, and white musk for an elevated washing experience. Adds Body and Lift: Specifically designed as a shampoo that adds bounce to fine hair, this formula helps to create a fuller, more voluminous appearance from root to tip. Strengthens and Protects: Infused with Biotin and Hydrolyzed Keratin, it reinforces the structure of each hair strand to reduce breakage. Chia Seed Oil helps to thicken and nourish for improved hair health over time. Color-Safe Formulation: This color-safe shampoo for fine hair gently cleanses without dulling or stripping color treatments, preserving vibrancy and shine. Clean Ingredient Profile: A carefully crafted sulfate-free shampoo for fine hair that is also made without the use of parabens or phthalates. This is a cruelty-free volumizing shampoo. Signature Mercer Street Scent: An elegant fragrance composition featuring Italian Lemon, Turkish Rose, Jasmine Sambac, Iris, Lily, and White Musk. Sustainable Packaging: The bottle and cap are fully recyclable and produced with 20% post-consumer recycled materials. Suggested Use Thoroughly wet hair from roots to ends with warm water. Dispense a small amount of shampoo into hands and lather. Apply to the scalp and work the lather through the roots. Rinse the shampoo completely. For best results, follow with OUAI Fine Hair Conditioner. Ingredients Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, PEG-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Parfum (Fragrance), Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, PEG-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, PEG-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium EDTA, Citric Acid, Sodium Hydroxide, Tetrasodium EDTA, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal.