Positioning For Advantage - Professor Kimberly A. Whitler - Hardback - English Book - Business strategy

CN¥269.00
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Positioning For Advantage - Professor Kimberly A. Whitler - Hardback - English Book - Business strategy

Positioning For Advantage - Professor Kimberly A. Whitler - Hardback - English Book - Business strategy

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Positioning For Advantage - Professor Kimberly A. Whitler - Hardback - English Book - Business strategy

  • Brand: Unbranded

CN¥269.00

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+ CN¥85.99 Shipping

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CN¥269.00

Only 2 left in stock
+ CN¥85.99 Shipping

14-Day Returns Policy

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Description

Positioning For Advantage - Professor Kimberly A. Whitler - Hardback - English Book - Business strategy

Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publisher / Label: Columbia University Press
  • Author: Professor Kimberly A
  • Number of Pages: 264
  • Fruugo ID: 60313066-121452924
  • ISBN: 9780231189002

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  • STANDARD: CN¥85.99 - Delivery between Wed 28 January 2026–Tue 03 February 2026

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