Positioning Theory and Strategic Communication: A new approach to public relations research and practice

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Positioning Theory and Strategic Communication: A new approach to public relations research and practice

Positioning Theory and Strategic Communication: A new approach to public relations research and practice

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Positioning Theory and Strategic Communication: A new approach to public relations research and practice

CN¥1,949.00

Only 1 left in stock
+ CN¥61.49 Shipping

14-Day Returns Policy

Sold by:

CN¥1,949.00

Only 1 left in stock
+ CN¥61.49 Shipping

14-Day Returns Policy

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Description

Positioning Theory and Strategic Communication: A new approach to public relations research and practice

This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations this book is the first to explicate what it involves how it works and how to do it.
  • Brand: Taylor & Francis Ltd
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2022-03-07
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Melanie James (University of Newcastle Australia)
  • Number of Pages: 242
  • Fruugo ID: 344382849-754022040
  • ISBN: 9780415532631

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  • STANDARD: CN¥61.49 - Delivery between Mon 02 March 2026–Fri 20 March 2026

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