Practical Guide To Comparative Advertising Dare To Compare

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Practical Guide To Comparative Advertising Dare To Compare

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Practical Guide To Comparative Advertising Dare To Compare

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Practical Guide To Comparative Advertising Dare To Compare

Practical Guide To Comparative Advertising: Dare To Compare Is An Authoritative, Engaging Handbook On Comparative Advertising For Food And Non-food Consumer Products. Claim Substantiation Is A Common Stakeholder Interest Among Management, Advertisers, Lawyers And Researchers. This Handbook Covers The Corporate Culture And Strategic Goals That Encourage Comparative Advertising, Laws And Regulations, Standards For Research Evidence, And Examples That Bring The Concepts To Life.
  • Brand: Elsevier Inc
  • Category: Computing & Internet
  • Format: Paperback
  • Language: English
  • Publication Date: 2018-11-26
  • Publisher / Label: Elsevier Inc
  • Author: Ruth M. Corbin
  • Number of Pages: 194
  • Fruugo ID: 550906370-1115584266
  • ISBN: 9780128054710
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  • STANDARD: CN¥149.99 - Delivery between Mon 09 November 2026–Mon 07 December 2026

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