Pricing And Revenue Optimization - Robert L. Phillips

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Pricing And Revenue Optimization - Robert L. Phillips

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Pricing And Revenue Optimization - Robert L. Phillips

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Pricing And Revenue Optimization - Robert L. Phillips

This Book Offers The First Introduction To The Concepts, Theories, And Applications Of Pricing And Revenue Optimization. From The Initial Success Of Yield Management In The Commercial Airline Industry Down To More Recent Successes Of Markdown Management And Dynamic Pricing, The Application Of Mathematical Analysis To Optimize Pricing Has Become Increasingly Important Across Many Different Industries. But, Since Pricing And Revenue Optimization Has Involved The Use Of Sophisticated Mathematical Techniques, The Topic Has Remained Largely Inaccessible To Students And The Typical Manager.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2021-05-18
  • Publisher / Label: Stanford University Press
  • Author: Robert L. Phillips
  • Number of Pages: 472
  • Fruugo ID: 59151381-119830148
  • ISBN: 9781503610002
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